Peak 14 Media

Justin Waite

Business man writing internet marketing statistics on whiteboard.

Website Statistics And Facts You Can’t Afford To Ignore

Struggling to decide if it’s time for a website design upgrade or start marketing your business? We have your back! As stated earlier in our about page we are huge data collectors and making informed decisions is important for a business to thrive and help eliminate business failure. To help, we’ve collected some of the …

Website Statistics And Facts You Can’t Afford To Ignore Read More »

Hotel using optimized images of their rooms to help their website to rank higher.

Optimized Images Can Help Your Site Rank, Too

Images add visual appeal to websites. They are especially useful for the hotel industry since guests always look for photos of the rooms and amenities. Posting high-quality images on your website, therefore, could help pique patron interest and secure a booking. Additionally, optimizing images may increase your website’s potential for ranking in organic search. At …

Optimized Images Can Help Your Site Rank, Too Read More »

Hotel website deciding where to place their booking button on website.

Which Button Goes Where? The Science of Effective Hotel Websites

How do people (your clients, in particular) read web pages? That’s a question hoteliers need to answer. Majority of your potential clients trust the Internet for accommodations when they travel; therefore, it makes sense to present them with a website that works. A good website, however, is more than just pretty graphics and words. Dwelling …

Which Button Goes Where? The Science of Effective Hotel Websites Read More »

Live chat bubble icons.

Why Live Chat Communication Helps Your Hotel Get Bookings

Web design plays a big role in why a customer chooses to interact. Design raises curiosity for its visual impact, but web development delivers a seamless experience that turns your visitor into a customer. One good example is a live chat widget. It’s the instant messaging app built into many websites. You probably have seen one, …

Why Live Chat Communication Helps Your Hotel Get Bookings Read More »

Millennials packing to go on vacation.

Appealing to Millennials: Promoting Your Hotel to a Younger Target Market

As hotels evolve to cater to the younger, more tech-savvy generation, it’s clear that they also need to step up their marketing game. For this reason, new and established brands alike are starting to do away with the beige by adding more modern features that appeal to a younger target market. Hotels renovate their spaces …

Appealing to Millennials: Promoting Your Hotel to a Younger Target Market Read More »

Hotel website online booking engine on laptop.

Your Hotel’s Google Visibility Improves Bookings

Online search has become the dominant tool for finding, well, virtually anything. It serves a massive range of purpose; whether it’s academic, work-related, entertainment, or shopping, people are increasingly reliant on digital search. No search engine does this better than Google. At the top of the search engine hierarchy, Google has become a treasure trove …

Your Hotel’s Google Visibility Improves Bookings Read More »

Internet marketing manager reviewing website over tablet.

Heeding the Irresistible Call of Hospitality Marketing

It’s obvious by now that the hospitality industry is fiercely competitive like few other industries. It’s not so much as a dog-eat-dog scenario, but more of a David-and-Goliath thing. The presence of the big chains can really produce fear and hinder you from stepping out in your business plan. But, as imposing as these giants …

Heeding the Irresistible Call of Hospitality Marketing Read More »