Website Statistics And Facts You Can’t Afford To Ignore

Struggling to decide if it’s time for a website design upgrade or start marketing your business? We have your back!

As stated earlier in our about page we are huge data collectors and making informed decisions is important for a business to thrive and help eliminate business failure.

To help, we’ve collected some of the most important statistics about internet marketing, website design, photography and videography.

Internet Marketing

65% of website visitors wouldn’t submit a form if too much personal information was required – KoMarketing’s B2B Web Usability Report

65%

60% of people have started using voice search within the last year. – MindMeld

60%

Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. – NetMarketShare

96%

For every second delay in mobile page load time, conversions can fall by up to 20%. – Think with Google

20%

48% of 1,200 global digital marketers say on-page SEO is still considered to be the most effective SEO tactic.  – Advanced Web Ranking, SEO stats report

48%

52% of people say they’re less likely to re-engage with a brand following a bad mobile experience. WOW Local Marketing

52%

73% Of customers think that reviews older than 3 months are no longer relevant.

73%

74% Of customers say that positive reviews make them trust a business more.

74%

90% Of people say online reviews influence their purchase decisions.

90%

93% Of the online experiences begin with a Search Engine?

93%

75% Of users never click past the first page of search results?

75%

88% Of “Near Me” searches are made through mobile.

88%

50% Of small businesses do not invest in SEO, lowering their odds of being found.

50%

Website Design

47% of website visitors check out a company’s products/services page before looking at any other sections of the site. – KoMarketing

47%

44% of website visitors will leave a company’s website if there’s no contact information or phone number. – KoMarketing

44%

38% of people will stop engaging with a website if the content/layout is unattractive. – Adobe

38%

75% of users admit to making judgement about a company’s credibility based on their website’s design. –Stanford Persuasive Technology Lab

75%

86% of survey respondents agreed that design-driven companies outperform other businesses. – Adobe Digital Trends Report

86%

57% of users say they won’t recommend a business with a poorly-designed mobile site. – socPub

57%

39% of people will stop engaging with a website if images won’t load or take too long – Adobe State of Content report

39%

Visit-to-lead conversions can be 400% higher on sites with a “superior user experience” – Forrester

400%

80% of internet users own a smartphone. – Smart Insights

80%

47% of consumers said they expect a web page to load in two seconds or less. – Kissmetrics

47%

Photography & Videography

46% of marketers say photography is critical to their current marketing and storytelling strategies. – CMO Council

46%

Photos with people will get an average of 38% more engagement.

38%

60% of customers are more likely to purchase products when images show up in their search results.

60%

94% of articles with images get more views.

94%

By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. – SmallBizTrends

80%

55% of people watch videos online every day – Digital Information World

55%

After watching a video, 64% of users are more likely to buy a product online. – Hubspot

64%

A whopping 80% of users recall a video ad they viewed in the past 30 days. – Hubspot)

80%

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